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Headline clarity
Does your hero copy say what you sell in 4 seconds?
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Primary CTA
Is the action visible, compelling, and correctly sized?
★
Trust signals
Reviews, logos, guarantees — or suspicious silence?
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Value proposition
Why you, not the next Google result?
€
Pricing transparency
Can visitors find a price without a call?
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Navigation friction
Do menus hide the thing people came for?
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Visual hierarchy
Where does the eye go first — and is that right?
❝
Social proof
Testimonials, review counts, case studies.
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Form friction
Every extra field costs conversions.
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Mobile experience
Does it work on a 390px screen?
Aa
Copy & tone
Jargon, passive voice, and overused buzzwords.
✕
Exit triggers
What makes people leave before they convert?