Conversion insights

Practical tips for founders who want more from their website.

Why Your Homepage Isn't Converting (And What to Do About It)

Most founders redesign their site and see no change. The problem is rarely aesthetics — it's specific, diagnosable patterns. Here's what to look for.

You don't need Hotjar or a CRO consultant. Here's a repeatable 5-step process for spotting the conversion problems on any page — in minutes.

Visitors decide in 3–5 seconds whether to stay or leave. These five above-the-fold mistakes are behind most of those early exits.